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Please read this Cookie and Similar Technology Policy (“Cookie Policy”) to understand how Prediktive (“we”, “us”, or “our”) uses cookies, web beacons, tracking pixels, and related technologies on our website (prediktive.com). This policy is incorporated into our Privacy Policy and Terms of Service.

Your Cookie Preferences & Rights

You can review, modify, or withdraw your cookie consent at any time. Our website supports opt-in consent and honors the Global Privacy Control (GPC) browser signal.

1. What Are Cookies and Similar Technologies?

A cookie is a small text file placed on your device by a web server when you access a website. Cookies are used by web operators for security, performance, keeping users logged in, and evaluating navigation patterns.

Similar technologies include web beacons, tracking pixels, and local storage scripts. These electronic tags allow us to measure ad conversions, analyze site traffic, and assess the performance of our services across devices.

2. Cookie Categories We Use

We classify cookies into three categories based on purpose and legal basis:

A. Strictly Necessary & Functional Cookies

These cookies are essential for our site to operate and cannot be switched off in our systems. They enable core functionality such as session security, spam protection, and storing your consent preferences (via Complianz).

B. Statistics & Performance Cookies

We use Google Analytics to collect aggregated data about site visits, page usage, and engagement. Under our privacy framework, statistics scripts operate on an opt-in basis and will not load or record data until you explicitly select "Accept" in our consent banner.

C. Marketing & Advertising Cookies

We use Google Ads tracking technologies to evaluate campaign effectiveness and understand user conversions. These cookies are also blocked by default and are only loaded after you grant explicit consent.

3. Cookies Placed on Your Device

Cookie Identifier Provider Category Lifespan Purpose
cmplz_* Complianz Functional 365 days Stores user consent status across categories.
_ga, _ga_* Google Analytics Statistics 2 years Aggregated session and usage telemetry (Opt-in only).
_gcl_au Google Ads Marketing 90 days Conversion tracking and ad attribution (Opt-in only).
_calendly_session Calendly Marketing 21 days Appointment scheduling and third-party tracking (Opt-in only).

4. Global Privacy Control (GPC) Signal

Our website automatically recognizes and honors the Global Privacy Control (GPC) browser signal. If you visit using a browser or extension that transmits the GPC signal, our systems treat this as an opt-out preference: all statistics and marketing cookies remain disabled, and no personal data is shared for cross-context behavioral advertising.

5. Managing Cookies in Your Browser

In addition to using our interactive consent tools, you can control or delete cookies directly through your browser settings:

6. Third-Party Opt-Out Resources

To manage broader third-party advertising tracking, you can consult:

7. Contact Us

If you have questions regarding this Cookie Policy or our tracking technologies, please contact: